Free tools
Work out what a creator post is worth paying
Two quick calculators and a bought views check for teams that pay clippers, UGC creators and influencers. Nothing to sign up for. The calculators run in your browser and send nothing anywhere; the check reads only a post's public counts.
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Influencer ROI calculator
How many paying customers one post has to bring before it pays for itself, the cost per 1,000 views, and what you could afford to pay.
Open the calculator -
CPM vs flat fee vs rev-share
What the same campaign costs under each way of paying, where each one is cheaper, and who carries the risk.
Open the calculator -
Bought views check
Paste a public TikTok, Reels or YouTube Shorts link and see whether its views look like real viewers, now and over 48 hours.
Check a post
Why these numbers matter
Most creator deals are priced on views, but your business runs on paying customers. These tools turn a deal into the number of customers it has to bring. Knowing how many a post really brought is the part a calculator can't do: that's what WhichPost measures from your Stripe or RevenueCat data, with a likely range for every creator.