WhichPost Creator Audit

Creator Audit for Studybuddy AI (simulated) · Aug 1 – Sep 12, 2026 · Times in UTC

Simulated sample2 notes on the data

Rebook 4 creators. Pause 8 creators.

Give 13 more creators another test before deciding. Posts brought an estimated 191 paying users (likely 167 to 215) for $8,665 of spend: $45.32 each, against a break-even of $49.99, the revenue a paying user has brought so far.

  • 191

    paying users found from posts

    Likely 167 to 215

  • 4

    creators worth rebooking

    Out of 25 creators

  • $4,848

    of budget freed by pausing 8 creators

    Even on hopeful numbers, they cost more than $49.99 per paying user.

Your creators at a glance Simulated sample

Each dot is a creator. Further out means more paying users per 1,000 views; a bigger dot means more views. Grey dots with a red ring had mostly low-quality views.

  • Rebook
  • Test again
  • Mostly low-quality views

Point at a dot to see its numbers. Select it to jump to that creator.

Cost per paying user
$45.32
Likely $40.37 to $51.73
Break-even: $49.99
Extra installs from posts
1,888
Likely 1,654 to 2,119
0.31 installs per 1,000 views
Revenue so far from posts
$9,558
Likely $8,373 to $10,729
$1.57 per 1,000 views · 1.1× the spend
Spend
$8,665
Across 221 posts and 6.1M views
25 creators

Decisions

What to do with each creator

Each creator's cost per paying user, compared with $49.99. The whole likely range decides, not just its middle.

Rebook

4 creators

Even on cautious numbers, a paying user cost less than $49.99.

Book them again on similar terms.

  1. @cramclub $8.53 each

    Likely $7.80 to $11.60 each

    42 paying users (31 to 46)

    Brought about $2,104 so far ($1,548 to $2,302), $8.79 per 1,000 views

  2. @medschool.min $12.62 each

    Likely $11.65 to $17.28 each

    36 paying users (26 to 39)

    Brought about $1,800 so far ($1,315 to $1,951), $4.91 per 1,000 views

  3. @lofi.lectures $11.57 each

    Likely $8.13 to $28.03 each

    14 paying users (6 to 19)

    Brought about $684 so far ($283 to $975), $6.48 per 1,000 views

  4. @studywithlena $14.60 each

    Likely $11.63 to $25.50 each

    13 paying users (7 to 16)

    Brought about $649 so far ($372 to $815), $5.14 per 1,000 views

Test again

13 creators

The likely range straddles $49.99.

Book one more round at a similar payout, then run the audit again.

  1. @readwithrio $17.40 each

    Likely $11.55 to $58.30 each

    15 paying users (4 to 22)

    Brought about $729 so far ($218 to $1,099), $4.31 per 1,000 views

  2. @ib.revision $25.80 each

    Likely $19.83 to $50.76 each

    14 paying users (7 to 18)

    Brought about $709 so far ($361 to $923), $2.91 per 1,000 views

  3. @flashcard.fern $12.41 each

    Likely $7.95 to $53.71 each

    13 paying users (3 to 20)

    Brought about $642 so far ($148 to $1,002), $6.04 per 1,000 views

  4. @examseason $18.05 each

    Likely $12.33 to $52.79 each

    11 paying users (4 to 16)

    Brought about $557 so far ($190 to $815), $4.15 per 1,000 views

  5. @sciencesnips $16.60 each

    Likely $11.11 to $71.30 each

    11 paying users (3 to 16)

    Brought about $548 so far ($128 to $819), $4.52 per 1,000 views

  6. @quietdesk $64.43 each

    $21.74 or more each

    5 paying users (0 to 16)

    Brought about $271 so far ($0.00 to $804), $1.16 per 1,000 views

  7. @mathsmadesimple $103 each

    $39.53 or more each

    4 paying users (0 to 11)

    Brought about $212 so far ($0.00 to $551), $0.73 per 1,000 views

  8. @studytok.sam $76.42 each

    $22.50 or more each

    4 paying users (0 to 13)

    Brought about $185 so far ($0.00 to $629), $0.98 per 1,000 views

  9. @deskdiaries $37.51 each

    $10.54 or more each

    2 paying users (0 to 7)

    Brought about $97.93 so far ($0.00 to $349), $2.00 per 1,000 views

  10. @brainbreaks $16.87 or more each

    Less than 1 paying user (0 to 9)

    Brought about $11.77 so far ($0.00 to $435), $0.12 per 1,000 views

  11. @acadaily $11.94 or more each

    Less than 1 paying user (0 to 7)

    Brought about $0.00 so far ($0.00 to $344), $0.00 per 1,000 views

  12. @focusframes $18.68 or more each

    Less than 1 paying user (0 to 4)

    Brought about $0.00 so far ($0.00 to $215), $0.00 per 1,000 views

  13. @lecturehacks $11.27 or more each

    Less than 1 paying user (0 to 4)

    Brought about $0.00 so far ($0.00 to $186), $0.00 per 1,000 views

Pause

8 creators

Even on hopeful numbers, a paying user cost more than $49.99.

Stop new bookings for now.

  1. @gradgrind $201 each

    $107 or more each

    3 paying users (0 to 6)

    Brought about $147 so far ($0.00 to $277), $0.24 per 1,000 views

    Low-quality views on 100% of posts

  2. @revisionroom $581 each

    $191 or more each

    2 paying users (0 to 6)

    Brought about $90.71 so far ($0.00 to $276), $0.13 per 1,000 views

    Low-quality views on 100% of posts

  3. @pomodoro.pia $697 each

    $140 or more each

    1 paying user (0 to 6)

    Brought about $57.83 so far ($0.00 to $288), $0.11 per 1,000 views

    Low-quality views on 100% of posts

  4. @essaymode $458 each

    $90.60 or more each

    1 paying user (0 to 5)

    Brought about $48.03 so far ($0.00 to $243), $0.16 per 1,000 views

    Low-quality views on 100% of posts

  5. @notes.by.kai $80.18 or more each

    Less than 1 paying user (0 to 2)

    Brought about $11.87 so far ($0.00 to $105), $0.11 per 1,000 views

    Low-quality views on 100% of posts

  6. @campus.cuts $238 or more each

    Less than 1 paying user (0 to 3)

    Brought about $0.00 so far ($0.00 to $141), $0.00 per 1,000 views

    Low-quality views on 100% of posts

  7. @thestudypod $214 or more each

    Less than 1 paying user (0 to 4)

    Brought about $0.00 so far ($0.00 to $177), $0.00 per 1,000 views

    Low-quality views on 100% of posts

  8. @unilifeclips $162 or more each

    Less than 1 paying user (0 to 2)

    Brought about $0.00 so far ($0.00 to $110), $0.00 per 1,000 views

    Low-quality views on 100% of posts

Evidence

The campaign, day by day

Grey bars are the installs you got each day. The line is what the model expects without the posts; the green area is the lift it credits to them.

  • Installs per day
  • Expected without posts
  • Estimated lift from posts
  • Posts went live

About 59 a day before the first post and 160 a day while posts were going live. The posts explain about 54% of the installs in that period.

Posts went live0156311Aug 1Aug 7Aug 13Aug 19Aug 25Aug 31Sep 6Posts went live0156311Aug 1Aug 12Aug 23Sep 3
Daily totals in UTC. The model works hourly; days are shown for readability.

Details

Every creator

Sorted by estimated paying users. Code-confirmed counts are exact but incomplete: most viewers never type a code. Revenue so far is what their paying users have paid to date, after refunds; return on spend is that revenue divided by their payout.

Creators with their estimated paying users, cost and decision
CreatorDecisionPaying usersCost per paying userRevenue so farRevenue per 1,000 viewsReturn on spendSpendPostsViewsExtra installsCode-confirmed
@cramclub Rebook 42.131.0 to 46.0 $8.53$7.80 to $11.60 $2,104$1,548 to $2,302$8.79$6.46 to $9.615.9×4.3× to 6.4× $359 7 239,490 416306 to 455 12
@medschool.min Rebook 36.026.3 to 39.0 $12.62$11.65 to $17.28 $1,800$1,315 to $1,951$4.91$3.59 to $5.324.0×2.9× to 4.3× $455 6 366,754 356260 to 385 14
@readwithrio Test again 14.64.4 to 22.0 $17.40$11.55 to $58.30 $729$218 to $1,099$4.31$1.29 to $6.492.9×0.9× to 4.3× $254 14 169,230 14443 to 217 5
@ib.revision Test again 14.27.2 to 18.5 $25.80$19.83 to $50.76 $709$361 to $923$2.91$1.48 to $3.781.9×1.0× to 2.5× $366 9 244,038 14071 to 182 1
@lofi.lectures Rebook 13.75.7 to 19.5 $11.57$8.13 to $28.03 $684$283 to $975$6.48$2.68 to $9.234.3×1.8× to 6.2× $158 7 105,640 13556 to 193 8
@studywithlena Rebook 13.07.4 to 16.3 $14.60$11.63 to $25.50 $649$372 to $815$5.14$2.94 to $6.453.4×2.0× to 4.3× $190 7 126,438 12873 to 161 4
@flashcard.fern Test again 12.83.0 to 20.0 $12.41$7.95 to $53.71 $642$148 to $1,002$6.04$1.40 to $9.434.0×0.9× to 6.3× $159 12 106,196 12729 to 198 2
@examseason Test again 11.13.8 to 16.3 $18.05$12.33 to $52.79 $557$190 to $815$4.15$1.42 to $6.082.8×0.9× to 4.1× $201 9 134,082 11038 to 161 5
@sciencesnips Test again 11.02.6 to 16.4 $16.60$11.11 to $71.30 $548$128 to $819$4.52$1.05 to $6.753.0×0.7× to 4.5× $182 10 121,316 10825 to 162 4
@quietdesk Test again 5.40.0 to 16.1 $64.43$21.74 or more $271$0.00 to $804$1.16$0.00 to $3.450.8×0.0× to 2.3× $350 16 233,235 540 to 159 3
@mathsmadesimple Test again 4.20.0 to 11.0 $103$39.53 or more $212$0.00 to $551$0.73$0.00 to $1.900.5×0.0× to 1.3× $435 13 290,201 420 to 109 1
@studytok.sam Test again 3.70.0 to 12.6 $76.42$22.50 or more $185$0.00 to $629$0.98$0.00 to $3.330.7×0.0× to 2.2× $283 11 188,822 370 to 124 1
@gradgrind100% of posts look like low-quality views Pause 2.90.0 to 5.5 $201$107 or more $147$0.00 to $277$0.24$0.00 to $0.450.2×0.0× to 0.5× $592 6 618,871 290 to 55 0
@deskdiaries Test again 2.00.0 to 7.0 $37.51$10.54 or more $97.93$0.00 to $349$2.00$0.00 to $7.121.3×0.0× to 4.7× $73.49 6 48,988 190 to 69 1
@revisionroom100% of posts look like low-quality views Pause 1.80.0 to 5.5 $581$191 or more $90.71$0.00 to $276$0.13$0.00 to $0.390.1×0.0× to 0.3× $1,054 11 710,207 180 to 55 0
@pomodoro.pia100% of posts look like low-quality views Pause 1.20.0 to 5.8 $697$140 or more $57.83$0.00 to $288$0.11$0.00 to $0.540.1×0.0× to 0.4× $806 8 537,208 110 to 57 0
@essaymode100% of posts look like low-quality views Pause 1.00.0 to 4.9 $458$90.60 or more $48.03$0.00 to $243$0.16$0.00 to $0.830.1×0.0× to 0.6× $440 7 293,341 90 to 48 0
@notes.by.kai100% of posts look like low-quality views Pause 0.20.0 to 2.1 $80.18 or more $11.87$0.00 to $105$0.11$0.00 to $0.940.1×0.0× to 0.6× $169 3 112,741 20 to 21 0
@brainbreaks Test again 0.20.0 to 8.7 $16.87 or more $11.77$0.00 to $435$0.12$0.00 to $4.440.1×0.0× to 3.0× $147 8 97,823 20 to 86 1
@acadaily Test again 0.00.0 to 6.9 $11.94 or more $0.00$0.00 to $344$0.00$0.00 to $6.280.0×0.0× to 4.2× $82.17 14 54,781 00 to 68 1
@campus.cuts100% of posts look like low-quality views Pause 0.00.0 to 2.8 $238 or more $0.00$0.00 to $141$0.00$0.00 to $0.310.0×0.0× to 0.2× $671 12 447,418 00 to 28 0
@focusframes Test again 0.00.0 to 4.3 $18.68 or more $0.00$0.00 to $215$0.00$0.00 to $4.010.0×0.0× to 2.7× $80.52 4 53,679 00 to 43 1
@lecturehacks Test again 0.00.0 to 3.7 $11.27 or more $0.00$0.00 to $186$0.00$0.00 to $6.650.0×0.0× to 4.4× $41.91 6 27,942 00 to 37 0
@thestudypod100% of posts look like low-quality views Pause 0.00.0 to 3.5 $214 or more $0.00$0.00 to $177$0.00$0.00 to $0.350.0×0.0× to 0.2× $761 10 507,041 00 to 35 0
@unilifeclips100% of posts look like low-quality views Pause 0.00.0 to 2.2 $162 or more $0.00$0.00 to $110$0.00$0.00 to $0.460.0×0.0× to 0.3× $356 5 237,299 00 to 22 0

Would a report like this help you decide which creators to rebook?

Top posts

The 15 posts with the most estimated installs. Single posts are rarely measurable on their own: “With creator” means the creator's estimate shared out by each post's views.

Posts with the most estimated installs
PostCreatorPosted (UTC)ViewsSpendExtra installsMeasuredView quality
clip0183 @medschool.min Aug 21, 9:00 PM 263,699Tracked over time $300 255.7186.7 to 277.0 On its own No problems found
clip0048 @cramclub Aug 24, 3:00 PM 115,419Tracked over time $173 200.4147.4 to 219.2 On its own No problems found
clip0045 @cramclub Sep 1, 12:00 PM 67,877Tracked over time $102 117.886.7 to 128.9 On its own No problems found
clip0006 @studywithlena Aug 17, 11:00 AM 68,186Tracked over time $102 69.239.6 to 86.8 On its own No problems found
clip0184 @medschool.min Aug 30, 2:00 AM 68,154Tracked over time $102 66.148.3 to 71.6 On its own No problems found
clip0043 @cramclub Aug 15, 4:00 AM 35,927Tracked over time $53.89 62.345.8 to 68.2 On its own No problems found
clip0179 @ib.revision Aug 31, 11:00 AM 90,048Tracked over time $135 51.726.3 to 67.3 On its own No problems found
clip0174 @ib.revision Aug 23, 1:00 PM 83,764Tracked over time $126 48.124.5 to 62.6 With creator No problems found
clip0038 @lofi.lectures Aug 27, 5:00 PM 32,209Tracked over time $48.31 41.217.0 to 58.7 With creator No problems found
clip0066 @flashcard.fern Aug 27, 8:00 AM 31,670Tracked over time $47.51 37.88.7 to 58.9 With creator No problems found
clip0036 @lofi.lectures Aug 22, 5:00 PM 28,166Tracked over time $42.25 36.114.9 to 51.3 With creator No problems found
clip0007 @studywithlena Aug 20, 12:00 PM 34,899Tracked over time $52.35 35.420.3 to 44.4 With creator No problems found
clip0110 @readwithrio Aug 24, 6:00 PM 40,766Tracked over time $61.15 34.610.3 to 52.2 With creator No problems found
clip0012 @examseason Aug 25, 7:00 AM 41,254Tracked over time $61.88 33.811.6 to 49.5 With creator No problems found
clip0198 @sciencesnips Aug 23, 6:00 PM 37,679Tracked over time $56.52 33.67.8 to 50.2 With creator No problems found

Results by market

Extra conversions in each country during the campaign, compared with the weeks before it. Small markets borrow strength from similar ones, so their numbers don't jump around with every sign-up. Counts are installs.

49% of the extra conversions came from United States.

All markets: 1,921 extra installs (likely 1,793 to 2,040).

No pooled data yet for United States, United Kingdom, Germany, India, Canada, Brazil, and Australia; using your own data and the global model.

Ranges show where the true number most likely is; each is designed to contain it about 80 times in 100.

By country

By country
MarketBefore, per dayDuring, per dayExtraShare of the liftBecame payingBased on
United States 28.8 74.7 945859 to 1,030 49%46% to 52% 10.2% Your dataNo pooled data yet
United KingdomUK & Ireland 5.7 17.5 251220 to 281 13%11% to 15% 11.4% Your dataNo pooled data yet
GermanyGermany, Austria & Switzerland 4.0 13.5 202177 to 227 11%9% to 12% 8.2% Your dataNo pooled data yet
India 7.6 16.3 170134 to 203 9%7% to 10% 9.9% Your dataNo pooled data yet
Canada 4.1 11.2 146122 to 170 8%6% to 9% 9.0% Your dataNo pooled data yet
Brazil 4.2 10.1 12196 to 144 6%5% to 7% 11.4% Your dataNo pooled data yet
AustraliaAustralia, New Zealand & Pacific 4.3 8.6 8560 to 106 4%3% to 5% 10.1% Your dataNo pooled data yet
By market group and region

By region

By region
MarketBefore, per dayDuring, per dayExtraShare of the liftBecame payingBased on
North America 32.9 86.0 1,0911,001 to 1,180 57%54% to 59% 10.0% Your dataNo pooled data yet
Europe 9.7 31.1 453412 to 493 24%22% to 26% 10.0% Your dataNo pooled data yet
Asia-Pacific 11.9 24.9 255210 to 295 13%11% to 15% 10.0% Your dataNo pooled data yet
Latin America & Caribbean 4.2 10.1 12196 to 144 6%5% to 7% 11.4% Your dataNo pooled data yet

Data

Notes on the data

  • 62 posts have views that look low quality (see the post table). Their creators' estimates already reflect it.

  • Sales without posts follow your customers' local time and public holidays in United States, India, United Kingdom, Australia, Brazil, Canada, and Germany.

Accuracy check against the simulation's truth

This report was produced from simulated data with known answers. The true number of post-driven installs was 1,947; the estimate was 1,888 (likely 1,654 to 2,119). 92% of creator ranges contain the true value (the target is about 80%).

Method

How these numbers were made

Method, ranges and decision rules

These numbers come from statistical models WhichPost built and trained in-house, fitted to Studybuddy AI (simulated)'s own data.

Every hour's installs are split into what the product would have had anyway and what each creator's new views added.

Paying users are installs multiplied by 10.1%. Share of installs that paid within 30 days (users old enough to have had the chance). Revenue per paying user so far: $49.99.

Revenue so far is what paying users have paid up to Sep 12, 2026, after refunds. The 383 customers who started paying since the first post have paid about $49.99 each so far (likely $49.99 to $49.99); a creator's revenue is their paying users times that, so it assumes their customers pay like other new customers. Revenue per 1,000 views and return on spend divide it by their views and payout.

Ranges are 80% ranges, designed to contain the true value about 80 times in 100. Individual posts are rarely measurable on their own; post numbers marked “With creator” are the creator's estimate shared out by each post's views.

Decisions: rebook when even the cautious cost per paying user beats the target; pause when even the hopeful one misses it; test again when the range straddles it. No target was set, so the target is break-even: the revenue a paying user has brought so far ($49.99).