For teams billing through Stripe

Stripe creator attribution: see which posts paid

Stripe knows every checkout, trial and payment. It doesn't know which creator's post sent the buyer. Connect a read-only key, add the posts you paid for, and WhichPost connects the two, with a range on every result.

The short answer

Create a restricted Stripe key with read access and paste it with links to your creator posts. WhichPost reads when people started a checkout or a trial and when they paid, credits each creator's posts with the paying customers they brought, each with its likely range, and sets that against what you paid them.

The problem

Your revenue is in Stripe. The reason it arrived isn't.

Stripe records the sale, not the post that caused it. The usual fixes each leave a gap.

  • Checkout tags need a click

    Tagging checkouts with a creator ID works only when the buyer arrives through that creator's link. People who watched, then typed your name into Google, arrive untagged.

  • Coupons count the few who type them

    A Stripe coupon per creator gives clean counts for the customers who use it, and nothing for everyone else the post persuaded.

  • Dashboards show totals

    Revenue went up the week of the campaign. Which creators earned it, and who to book again, isn't in the chart.

How WhichPost answers it

From a read-only key to a call on every creator

About two minutes to connect. Nothing changes in your checkout, your site or your captions.

  1. Connect Stripe read-only

    Create a restricted key with read access and paste it. Full secret keys are turned away, and a read-only key can't charge anyone, refund a payment or change your account.

  2. Add your creator posts

    Paste links to the posts you paid for, from a clipping platform, an agency or a direct creator deal. WhichPost checks their public views every hour.

  3. See which posts paid

    Every creator ranked by the paying customers they brought, each with its range, and their cost per paying customer set against your limit.

Simulated sample
Creator Paying users, with likely range Paying users Decision
@cramclub7 posts · 239K views
4336 to 50
RebookUSD8.40 each
@medschool.min6 posts · 367K views
3731 to 42
RebookUSD12.45 each
@sciencesnips10 posts · 121K views
123 to 19
Test againUSD15.89 each
@revisionroom11 posts · 710K views
20 to 6
PauseUSD656 each
From the sample report: every creator ranked by paying users, each with its likely range and a call. View a sample report

What you need

Two things to connect. Nothing to install.

No SDK, no tracking links and no changes to your app, checkout or captions.

  • Stripe or RevenueCat

    A restricted, read-only Stripe key for a web product, or a read-only RevenueCat key for a mobile app. Connect both if you sell in both places.

  • The posts you paid for

    Links to the TikTok, Instagram or YouTube Shorts posts, from a clipping platform, an agency's sheet or direct creator deals.

  • Enough daily volume

    About 20 new sign-ups or installs a day or more, and at least a week of history before the campaign started. A free data check tells you whether your data is enough before you pay.

Questions

Questions, answered.

What does WhichPost read from Stripe?

Checkouts, customers, subscriptions, invoices, refunds and promo codes: when someone started a checkout or a trial, when they paid and how much. It keeps times, amounts, countries and Stripe's customer IDs. It doesn't keep names, emails or card details, and it never contacts your customers.

Is WhichPost made by Stripe?

No. WhichPost is an independent product, not made or endorsed by Stripe. You create a restricted key in your own Stripe account and paste it here. Revoke it in Stripe at any time and syncing stops.

Do I need to tag checkouts or add links?

No. WhichPost works from the timing of your posts' views and your Stripe events, so there's nothing to tag. If you already tag checkouts or give creators coupons, keep them: the report shows code-confirmed customers next to our models' results.

What about our mobile app?

Mobile apps connect RevenueCat, which adds installs and trials from the App Store and Google Play. If your app also sells on the web through Stripe, connect both.

See which of your creators paid

Connect in about two minutes, or look through a sample report first. Every result comes with its range.

Connect Stripe View a sample report

How many creators or posts do you pay for in a typical month?

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