Rebook 4 creators. Pause 8 creators.

These numbers come from statistical models WhichPost built and trained in-house, fitted to Studybuddy AI (simulated)'s own data.

Every hour's installs are split into what the product would have had anyway and what each creator's new views added.

Paying users are installs multiplied by 10,1 %. Share of installs that paid within 30 days (users old enough to have had the chance). Revenue per paying user so far: 49,99 USD.

Revenue so far is what paying users have paid up to 2026-09-12, after refunds. The 383 customers who started paying since the first post have paid about 49,99 USD each so far (likely 49,99 USD to 49,99 USD); a creator's revenue is their paying users times that, so it assumes their customers pay like other new customers. Revenue per 1,000 views and return on spend divide it by their views and payout.

Ranges are 80 % ranges, designed to contain the true value about 80 times in 100. Individual posts are rarely measurable on their own; post numbers marked “With creator” are the creator's estimate shared out by each post's views.

Decisions: rebook when even the cautious cost per paying user beats the target; pause when even the hopeful one misses it; test again when the range straddles it. No target was set, so the target is break-even: the revenue a paying user has brought so far (49,99 USD).