Guides for teams that pay creators

A three-way rule for every creator, based on the range of what their posts brought.

Set your own limit from customer value and payback, then judge every creator against it.

Flat fee, CPM or rev-share: what each costs, who carries the risk, and listed rates.

What an agency's creator report should show beyond views, and how to recommend next month.

Find out which creators' posts brought paying customers, without links or promo codes.

Why creator codes undercount, and how to see the customers who never typed one.

What to record before, during and after, so every clipper gets a fair result.

Rank every creator in a clipping campaign by the paying customers their clips brought, not by views.

Trials, delays and renewals: how to credit creator posts with paying subscribers.

Measure the installs and paying users TikTok posts brought, when nobody tapped a link.

What each way of measuring creator posts sees, what it misses, and where WhichPost fits.

Connect Stripe read-only and see which creator posts brought paying customers.

See which creators brought installs, trials and paying users to your subscription app.

The signs of bought views, typical engagement figures, and what to do when a post looks off.

Likes and comments per 1,000 views on public TikTok videos and YouTube Shorts, by account size, read by us. With sample sizes, method, gaps and a CSV.

How many paying customers one post has to bring before it pays for itself, the cost per 1,000 views, and what you could afford to pay.

What the same campaign costs under each way of paying, where each one is cheaper, and who carries the risk.

Paste a public TikTok, Reels or YouTube Shorts link and see whether its views look like real viewers, now and over 48 hours.

The words that come up when you pay creators and clippers and measure what their posts brought, explained in a sentence or two each.