Free tool · Influencer ROI
How many paying customers does a creator post need to bring?
Type what you pay and what a customer is worth. You'll see the break-even point of one post, what it costs per 1,000 views, and whether your own guess clears the bar. For clipping, UGC and influencer deals.
Result
This calculator runs in your browser and needs JavaScript. The formulas are written out below, so you can also work them out by hand. How it's worked out
Someone shared these numbers with you. Change any of them to try your own. Worked out with WhichPost's free Influencer ROI calculator
Fix the highlighted fields to see the result.
This deal can't pay off
The creator's share is as large as, or larger than, what you keep from each customer. Lower the share or the base fee.
Paying customers this post must bring to pay off
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Viewers who must become paying customers
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What you pay per 1,000 views
Base fee only; the share comes on top
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Each paying customer leaves you
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Free trials needed
With your guess
Pays off even at your low guess
Book it, then measure what it really brought before you book a package.
Could go either way
Book one test post, measure it, then rebook or pause. Don't commit to a package yet.
Falls short even at your high guess
Negotiate the fee down to what you could afford (below), or pass on this one.
- Profit from this post
- Return on what you pay
- The most you could pay and still break even
Add your guess of paying customers to see the return and what you could afford to pay.
Get the measured answer for your campaign
Share this result
The link opens this calculator with your numbers filled in. It holds only those numbers, nothing about you.
What to watch for
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Codes and links miss most buyers
Many viewers search for your app instead of typing a code or tapping a link. Judge a post by code redemptions alone and a good creator can look below break-even.
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Payback takes time
Customer value here counts payments that arrive over months. Judge the post on the same window, or on trial starts that turn into paid plans later.
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Views are not customers
Two posts with the same views can bring very different buyers. Compare creators on paying customers per 1,000 views, not on views.
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Test before a package
One post is a test. Book again only when what it brought clears the bar above, with room to spare.
How it's worked out
- Revenue per paying customer = price per payment × payments per customer. What you keep = that revenue × the share you keep after fees.
- Under rev-share, the creator's share of each customer's revenue comes off what you keep.
- Break-even = what one post costs ÷ what each paying customer leaves you. Under CPM, the cost is pay per 1,000 views × views ÷ 1,000, up to the cap.
- 1 in X viewers = views ÷ the paying customers needed. Cost per 1,000 views = cost ÷ views × 1,000.
- With your guess: profit = guessed customers × what each leaves you − the cost. The most you could pay = guessed customers × what each customer is worth to you. Every result is worked out at both ends of your views and your guess, so you see the range.
Questions
What is a good influencer ROI for an app?
Any post that brings more paying customers than its break-even point pays for itself; how far above is up to your margin and goals. Compare creators on paying customers per 1,000 views and on return, not on views or likes.
Should I use lifetime value or the first payment?
Use the value you're willing to wait for. If cash matters this quarter, enter 1 payment. If you can wait for renewals, enter how many payments a customer usually makes.
How do I know how many customers a post really brought?
Promo codes and links count only the people who used them. WhichPost measures every creator's paying customers from your Stripe or RevenueCat data with its own models, built in-house, with no links or codes, and shows each result with its likely range.
Get the measured answer for your campaign
A calculator tells you what a post needs to bring. WhichPost tells you what each creator really brought: connect Stripe or RevenueCat with a read-only key, add the posts you paid for, and see paying customers per creator, each with its likely range and a call to rebook, test again or pause.