Free tool · Engagement rate
Engagement rate calculator for TikTok and YouTube Shorts
Before you pay for a post, check whether its likes, comments and shares look normal for its views. Enter the public counts: we compare them with posts we read ourselves and tell you what to do next. Nothing you type leaves your browser.
Result
This calculator runs in your browser and needs JavaScript. The formulas are written out below, so you can also work them out by hand. How it's worked out
Someone shared these numbers with you. Change any of them to try your own. Worked out with WhichPost's free engagement rate calculator
Fix the highlighted fields to see the result.
Engagement rate by views
| Measure | This post | Middle half of posts | Where it sits |
|---|---|---|---|
| Engagement rate | |||
| Likes per 1,000 views | |||
| Comments per 1,000 views | |||
| Shares per 1,000 views |
Share this result
The link opens this calculator with your numbers filled in. It holds only those numbers, nothing about you.
What to watch for
-
Views, not followers
Short videos reach mostly people who don't follow the creator, so we divide by views. A rate by followers mixes in how many followers saw the post, which you can't see.
-
One post is noisy
Single posts swing a lot. Judge a creator on three to five recent posts, not one.
-
Very high on a small post
A small post with a very high like rate can be a loyal audience or bought likes. Real comments mention the video; bought ones are generic.
-
Instagram Reels
Instagram hides view counts from visitors who aren't logged in, so we have no typical figures for Reels yet. The formula still works on your own numbers.
How it's worked out
- Engagement rate by views = (likes + comments + shares) ÷ views × 100. YouTube doesn't show share counts, so on Shorts it is (likes + comments) ÷ views × 100.
- Likes, comments and shares per 1,000 views = the count ÷ views × 1,000.
- Each figure is placed among the posts we read: under the 10th percentile, the 10th to 25th, the middle half (25th to 75th), the 75th to 90th, or over the 90th.
- The call above the table follows likes per 1,000 views: comments and shares swing far more from post to post, so they back it up rather than decide it.
Questions
What is a good engagement rate on TikTok?
Measured by views, the middle half of the TikTok posts we read had an engagement rate of 4.5% עד 13.5% (median 8.7%, 385 posts). Under 2.2% puts a post among the lowest 10%; over 21.2%, among the highest 10%.
What is a good engagement rate on YouTube Shorts?
Counting likes and comments, the middle half of the YouTube Shorts we read had an engagement rate of 0.85% עד 2.0% (median 1.3%, 336 posts). Under 0.54% puts a Short among the lowest 10%; over 2.9%, among the highest 10%.
How many likes per 1,000 views is good?
On TikTok, the middle half of posts we read got 34 עד 122 likes per 1,000 views; on YouTube Shorts, 8.0 עד 19. The figures shift with how many views a post got: see them by post views on the data page.
Why by views and not by followers?
Most viewers of a short video don't follow the creator, and you can't see how many followers saw a post. Views are public and counted the same way on every post, so a rate by views compares posts fairly.
Get the measured answer for your campaign
A calculator tells you what a post needs to bring. WhichPost tells you what each creator really brought: connect Stripe or RevenueCat with a read-only key, add the posts you paid for, and see paying customers per creator, each with its likely range and a call to rebook, test again or pause.