Free tool · Engagement rate
Engagement rate calculator for TikTok and YouTube Shorts
Before you pay for a post, check whether its likes, comments and shares look normal for its views. Enter the public counts: we compare them with posts we read ourselves and tell you what to do next. Nothing you type leaves your browser.
नतीजा
यह कैलकुलेटर आपके ब्राउज़र में चलता है और इसे JavaScript चाहिए। फ़ॉर्मूले नीचे लिखे हैं, इसलिए आप इन्हें हाथ से भी निकाल सकते हैं। हिसाब कैसे लगाया जाता है
किसी ने ये नंबर आपके साथ शेयर किए हैं। अपने नंबर आज़माने के लिए इनमें से कोई भी बदलें। Worked out with WhichPost's free engagement rate calculator
नतीजा देखने के लिए हाइलाइट किए गए फ़ील्ड ठीक करें।
Engagement rate by views
| Measure | This post | Middle half of posts | Where it sits |
|---|---|---|---|
| Engagement rate | |||
| Likes per 1,000 views | |||
| Comments per 1,000 views | |||
| Shares per 1,000 views |
यह नतीजा शेयर करें
यह लिंक इस कैलकुलेटर को आपके नंबरों के साथ खोलता है। इसमें सिर्फ़ ये नंबर होते हैं, आपके बारे में कुछ नहीं।
किन बातों का ध्यान रखें
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Views, not followers
Short videos reach mostly people who don't follow the creator, so we divide by views. A rate by followers mixes in how many followers saw the post, which you can't see.
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One post is noisy
Single posts swing a lot. Judge a creator on three to five recent posts, not one.
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Very high on a small post
A small post with a very high like rate can be a loyal audience or bought likes. Real comments mention the video; bought ones are generic.
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Instagram Reels
Instagram hides view counts from visitors who aren't logged in, so we have no typical figures for Reels yet. The formula still works on your own numbers.
हिसाब कैसे लगाया जाता है
- Engagement rate by views = (likes + comments + shares) ÷ views × 100. YouTube doesn't show share counts, so on Shorts it is (likes + comments) ÷ views × 100.
- Likes, comments and shares per 1,000 views = the count ÷ views × 1,000.
- Each figure is placed among the posts we read: under the 10th percentile, the 10th to 25th, the middle half (25th to 75th), the 75th to 90th, or over the 90th.
- The call above the table follows likes per 1,000 views: comments and shares swing far more from post to post, so they back it up rather than decide it.
सवाल
What is a good engagement rate on TikTok?
Measured by views, the middle half of the TikTok posts we read had an engagement rate of 4.5% से 13.5% (median 8.7%, 385 posts). Under 2.2% puts a post among the lowest 10%; over 21.2%, among the highest 10%.
What is a good engagement rate on YouTube Shorts?
Counting likes and comments, the middle half of the YouTube Shorts we read had an engagement rate of 0.85% से 2.0% (median 1.3%, 336 posts). Under 0.54% puts a Short among the lowest 10%; over 2.9%, among the highest 10%.
How many likes per 1,000 views is good?
On TikTok, the middle half of posts we read got 34 से 122 likes per 1,000 views; on YouTube Shorts, 8.0 से 19. The figures shift with how many views a post got: see them by post views on the data page.
Why by views and not by followers?
Most viewers of a short video don't follow the creator, and you can't see how many followers saw a post. Views are public and counted the same way on every post, so a rate by views compares posts fairly.
अपने कैंपेन का मापा हुआ जवाब पाएँ
कैलकुलेटर बताता है कि एक पोस्ट से क्या आना चाहिए। WhichPost बताता है कि हर क्रिएटर असल में क्या लाया: रीड-ओनली कुंजी से Stripe या RevenueCat कनेक्ट करें, जिन पोस्ट के लिए आपने भुगतान किया उन्हें जोड़ें, और हर क्रिएटर के पेइंग कस्टमर देखें, हर एक के साथ उसकी संभावित रेंज और एक फ़ैसला: दोबारा बुक करें, दोबारा टेस्ट करें या रोकें।